Marine Trader (MT) is a highly-respected industry publication read by an international audience. The challenge was to create a website that appealed to this wide target audience and promoted advertising, sponsorship and digital subscriptions to the magazine.

It was clear from the outset that the web presence needed to be multifaceted to push advertising, increase digital and print subscriptions to the magazine and cross-sell membership of the trade association that publishes the title.

Solution

We created a news portal that showcases the high-quality content of the magazine and presents the publication as an industry leader.

Since we also manage all of the email marketing for MT magazine, we integrated the subscription forms on the website with Campaign Monitor to manage their extensive email marketing programme.

Since the launch of the website in late 2014 the number of digital subscriptions to the magazine have increased by over 90% and the number of advertising leads received through the site have increased by 65%.

Take a look

Marine Trader Online

Would you like to work with us?

You can call us on +44 1206 225234, or use our contact page. We'd love to talk with you about your next project.

More of our work

IMPA
IMPA ACT
IMPA London
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Services

  • Web design
  • Interface design (UI)
  • User Experience (UX)
  • Branding & identities
  • Print design
  • HTML emails
  • Front end
  • Expression Engine
  • jQuery/Javascript

Achievements

  • Digital subscriptions up by 90%
  • Ad leads up by 65%
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