Following the successful launch of IMPA’s corporate website we were commissioned to design and build a new website that would showcase the association’s annual event in London.
The IMPA London website had to be built around a wide range of content – because of the international nature of the show it was essential that this information had to be delivered in an easy to find and digest format.
The client also needed the ability to update the site with new content regularly as various elements of the event developed over time.
Following a series of content strategy meetings we created a design that centred around the copy for the website and focussed on delivering the information in a clear and concise way. Additional attention was given to ensuring that important calls to action were displayed prominently.
The site was built on a CMS system for easy updating of content, and was fully integrated with social media platforms and a Salesforce CRM system.